NorthStar Web Dashboard

NorthStar gives empathy-driven product design and development teams measured insight on customer pain points and value creation.

Primary Goals

  • Identify target users and value propositions.
  • Specify the smallest necessary dashboard feature set.


  • User satisfaction and the likelihood of recommendation
  • Task success rates, failure rates, and time spent


Lean UX, low and high-fidelity prototyping, and usability testing


UX strategist, UX designer, UI designer, visual designer, and UX researcher