NorthStar gives empathy-driven product design and development teams measured insight on customer pain points and value creation.
Primary Goals
- Identify target users and value propositions.
- Specify the smallest necessary dashboard feature set.
Metrics
- User satisfaction and the likelihood of recommendation
- Task success rates, failure rates, and time spent
Techniques
Lean UX, low and high-fidelity prototyping, and usability testing
Roles
UX strategist, UX designer, UI designer, visual designer, and UX researcher