EnergyKit is an app to balance people’s energy levels by managing the type, amount, and timing of their food intake, activity, and rest.
Primary Goals
- Identify target users and value propositions.
- Specify smallest necessary app feature set.
Metrics
- User satisfaction and the likelihood of recommendation.
- Task success rates, failure rates, and time spent.
Results
- 80% Of 20 total test participants found app to be useful.
- 67% Improvement in effectiveness of core tasks.
Techniques
- Lean UX, low and high-fidelity prototyping.
- Usability testing and guerrilla ethnography.
Roles
- UX strategist, UX designer, UI designer, and visual designer.
- UX researcher, interviewer, and ethnographer.