The wearable design for the Apple Watch app provided both status updates and prompts for user feedback, enabling it to adapt and make better recommendations.

Primary Goals

• Identify target users and value propositions.
• Specify the smallest necessary app and MVP feature set.

Metrics

• User satisfaction and the likelihood of recommendation.
• Task success rates, failure rates, and time spent.

Techniques

• Lean UX, low and high-fidelity prototyping.
• Usability testing and guerrilla ethnography.

Roles

• UX designer, UI designer, visual designer, UX strategist, and MVP developer.
• UX researcher, interviewer, and ethnographer.

Recent Projects