This multiplatform app design serves as a framework for sophisticated financial tools, including a dashboard that calculates the required rate of return for investments.

Primary Goals

• Define a multi-platform product strategy.
• Specify the smallest necessary app feature set.

Metrics

• User satisfaction and the likelihood to recommend.
• Task success rates, failure rates, and time spent.

Techniques

Lean UX, low and high-fidelity prototyping, usability testing.

Roles

• UX designer, UI designer, visual designer, and UX strategist.
• UX researcher and interviewer.

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